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Professor Hofacker
Course Overview and Goals
This course is designed to teach students the fundamentals of the research process including:
- When do you need marketing research?
- How to plan marketing research.
- How to get data.
- How to analyze data.
- How to present research results.
Course Goals
- To provide students with fluency in the language of marketing research.
- To teach students how to use computers to analyze marketing data.
- To familiarize students with the use of electronic mail and other computer mediated communications techniques such as the one you are using right now.
- To give students practice in performing an actual marketing research project.